Pohjola route – A new way to discover Finland

This is Pohjola route

Pohjola route takes place in the northern part of Finland, next to the arctic archipelago of Bothnian Bay. You can travel the Pohjola Route by car, caravan, bicycle, or by utilizing public transportation.

You can also do day trips by bus from Oulu to different locations along the Route. The Route can be travelled both clockwise and counterclockwise. The suggested route departs from Oulu and proceeds clockwise. From Oulu, the route also takes you to Kempele, Hailuoto, or Ii.

Pohjola Route runs along the main roads, but you can use the map and your imagination and plan alternative routes. The Route and the experiences it offers are open year-round.

Oulu is the European Capital of Culture 2026, together with 39 municipalities across Northern Finland

Join the adventure as culture, art and diverse events take over the northern region throughout the year!

Places Where You’ll Want to Stay a Little Longer: Most Atmospheric Spots in Northern Finland

Sometimes the best part of a journey is the place you don’t want to leave. Around Oulu, you’ll find wooden towns, lighthouse hotels and quiet lakeside hideouts made for slow travel – places where one coffee turns into an afternoon, and one night into three.

Experience the magic of winter in Northern Finland

A crisp, snow-covered winter turns the Pohjola Route into an outdoor enthusiast’s dream. Along the way, you’ll discover snow-laden trees and fells, frozen seascapes and dancing northern lights, as well as cross-country ski trails, ice skating routes and beautifully serene winter hiking destinations. Pack your skis, skates, snowshoes or outdoor gear and set off on an unforgettable winter holiday along the Pohjola Route.