Pohjola route – A new way to discover Finland

Pohjola Route runs in the Oulu region in Northern Finland. Travel in parts or as a whole and choose your destinations, experiences and adventures from the route however you like. The best parts of Northern Finland can be found along the route, whatever the season. Welcome!

This is Pohjola route

Pohjola route takes place in the northern part of Finland, next to the arctic archipelago of Bothnian Bay. You can travel the Pohjola Route by car, caravan, bicycle, or by utilizing public transportation.

You can also do day trips by bus from Oulu to different locations along the Route. The Route can be travelled both clockwise and counterclockwise. The suggested route departs from Oulu and proceeds clockwise. From Oulu, the route also takes you to Kempele, Hailuoto, or Ii.

Pohjola Route runs along the main roads, but you can use the map and your imagination and plan alternative routes. The Route and the experiences it offers are open year-round.

Road trip from the frozen sea to snowy fells

There’s no escaping winter in these latitudes nor do the locals want to. The season has its own, magical atmosphere and brings out new perspectives to the ordinary. Everything looks, smells and tastes different in winter. And instead of closing down, winter opens up experiences that you just can’t have in the summer months.

Summer road trip to the Arctic Seaside

Life’s short, summers are even shorter, so we’ve used to finding our quirky little ways to make our days memorable, be it events so small they’re hard to get into or sudden festivals that turn laid back maritime towns into something you’d expect to find in Southern Europe.

Memorable road trip in every season

Take a road trip on the Pohjola route. Get to know the shores and the fells, world renowned heathlands, wetlands and national parks. Experience the authentic culture sculpted by local nature, history and people.

The best kept secret of the North

Pohjola route takes vacationing one step further and enriches your travels. Build your perfect vacation with Pohjola route’s many experiences. You can find a great many options online – in the videos below you will find some inspiration for summer & winter holiday.